How to create a video or GIF

Many Flourish users create GIFs or videos from animated Flourish projects for use on social media, on big screens at events, or in offline presentations. This can be anything from a short looping GIF of a visualization …

… to a fully edited video based on a complex Flourish story.

License and credits

Please note that except on our business and enterprise plans, it’s strictly required to include a link back to the Flourish homepage wherever you publish or embed a video or GIF made with Flourish!

How to do it

There's no way, from inside Flourish itself, to export visualizations or stories as videos or GIFs. Instead, you can screenshot the relevant part of your screen using any free or inexpensive tool. Once you’ve chosen a tool, just follow these steps, as shown in the video below.

    Make a Flourish visualization or story with the views or animations you want to show
    Resize the story in your browser to the target size of your video or GIF
    Record a video or GIF of the relevant part of the screen, clicking between slides or interacting with the visualization to control the timing


Most modern computers have a video screenshot tool built in. For example, Macs include QuickTime and Windows 10 offers a similar feature.

To make a GIF, you can first make a video and then convert that to a GIF. But it’s often more convenient to use a dedicated screen-to-GIF tool. Free options include Giphy Capture for Macs and ScreenToGif for Windows. Paid-for options with some additional features include Gifox for Macs or GifRecorder for Windows.

Videos versus GIFs

Both Videos and GIFs have their pros and their cons. Some key points to consider:

  • Videos are more efficient than GIFs, so they’re better for longer clips and high-quality outputs
  • GIFs will “play” in the body of an email, but videos can usually only be attached
  • In some contexts, like on Twitter, GIFs can play and loop automatically while videos require the user to click play